What makes the conference venue “unique”?
Unique meeting places are not your traditional meeting space; they stand out. While some venues are indeed unique, others have one or two unique characteristics that can make them unique, such as:
Some The most outstanding event venue in the world It doesn’t look like a traditional conference center outside. Although they look like separate businesses, many breweries, art galleries, museums, arcades and restaurants host high-quality corporate events.
It’s easy to pick out from the lineup that looks unique. They have attracted people’s attention and attracted the audience’s interest. Does your site have impressive architecture, intricate interior design or creative landscaping?
Whether it is providing excellent on-site dining, high-tech conference rooms or event staffing, the unique conference center offers services beyond the competition. From valet parking to Hybrid event technologythe most memorable venues offer products and services that set them apart.
It can be a bit boring to hold events after a traditional conference center. For busy planners or repeat event organizers, booking extraordinary venues is a great way to mix things up and prevent events from getting stale.
What is a unique meeting place so attractive?
Event organizers look for unconventional places for a number of reasons. They may have strict budget constraints, unconventional personal styles or different desires for doing things. The unique meeting place attracts the attention of planners who want to mix things up,
- Generate event buzz. Booking unique or unexpected venues is a great way to inspire excitement for events. Planners can promote the unique design of the venue, excellent service, and other facilities to generate online engagement, which can improve event registration and attendance.
- Create more memorable marketing. Promote a unique main airport creation event marketing to attract audiences’ ideas. Create event images This separates your meeting from competitive activities and makes the audience lasting image.
- Improve the attendee experience. Just as their classic meeting venues stand out in style and service, the unique meeting venues create an unforgettable attendee experience that cannot be reproduced in competition. They can help planners give color or relax the atmosphere of many people Types of company activities.
What challenges are faced with a unique conference venue
If your venue primarily serves as a non-conference business (i.e., a restaurant or museum), planners and prospects may not know or provide event services. In addition, since
- Lack of name recognition
Smaller, independent and unique venues tend to have less marketing funds than their big name company competitors. Therefore, they may find it difficult to get their names to stick to the consumer’s mind, especially in a crowded market.
Depending on the type of venue you operate, consumers may already have preconceived ideas about your business. For example, if you run a bar known for live music or loud events, planners may not associate it with a business luncheon or corporate meeting. They may hesitate to book large, professional or high-end features.
How to make your event venue more unique
Determine the excess funds in your venue budget. Use this money to highlight why your venue is unique and improve your conference center. Consider imposing improvements internally, upgrading externally, switching marketing strategies and creating an excellent customer experience.
- Highlight what makes your venue unique
Create the type of image to be portrayed – brand identity. Consider what is different from nearby places.
- What special on-site services are available at your venue?
- What will be Your target audience Find the most attractive one?
- Do you offer live or mixed event packages?
- How do you merge remote meeting tools?
- Do you offer coffee, snacks or meals?
- Do you offer full meals, snacks and boxed lunches?
Develop unique selling points to highlight. Show them in venue marketing materials and promotions to help spread information about your business.
- Work with local suppliers
Build a reliable, reputable network of local partners who can combine professional and event services. By collaborating, destinations can provide more attractive and inclusive booking packages. For example, create an overnight event package with your local accommodation partners or foster a fascinating meeting experience in high quality local cuisine. With destination marketers and others Hotel Industry Association Attract large businesses to visit your location.
- Choose an unforgettable theme
If you are looking for a way to turn your conference center upside down and breathe fresh air, consider redecorating the space with a memorable theme. Do you want to call for art-centric activities? If so, create a stylish stomach bucket atmosphere for a laid-back meeting. If corporate travel is a large currency manufacturer on your market, consider being the strongest, tech-friendly venue in your town. Causes buzz and attracts planners of the company party Activity room with speech theme Or luxurious red carpet style entrance hall.
- Combining interactive elements
Video wall, live voting, touch screen menu, virtual reality and others Interactive event tools Help face-to-face hosts better connect with their online audience and expand the impact of hybrid events. In addition to improving the experience of event attendees, installing interactive meeting elements can help your hotel staff, perform a time-consuming data entry process and provide additional assistance to visitors.
- Speed up online booking
this Gartner Sales Future 2025 Report It is predicted that 80% of B2B sales interactions between buyers and suppliers will occur through digital channels. In addition, 85% of planners Cvent’s 2023 Planner Procurement Survey Say they are more likely to choose a conference center, hotel or location if they can complete the process entirely online without the assistance of representatives. Leverage transfer booking preferences by investing in digital channels and directive advertising, making it easier for event planners to book events at your venue.
- Revitalize your lighting strategy
For repeat event planners and experienced business travelers, meeting locations blend together over time. Eventually, all the places they visited began to look like. However, unique lighting elements, such as antique wall fixtures and touchscreen control panels, may make your conference center more memorable.
Thoughtful lighting can enhance any activity space and will greatly affect the atmosphere of your venue. While investing in presentation features can help attract more shiny, creative meetings, installing dimming or spotlights can increase venue flexibility and enable you to host a wider range of corporate events.
- Create custom signage
Install custom venue signage to capture your brand image and vision. Create compelling designs for street signs, digital displays and online campaigns. Directional signs will show visitors how to find your venue and once it arrives, guiding them to the basic facilities. Vibrant curbside signage will make it easier for your passers-by and travel attendees to discover your venue. Find unique event logos That matches the unconventional style of the venue.
- Design an unforgettable entrance
The enticing venue entrance will help event attendees and conference participants to be welcomed when they arrive. Create an entrance that reflects the atmosphere of your venue and lets visitors know what will happen.
Do you want a hip and a stylish artistic atmosphere? If so, consider choosing a bright color or pattern wallpaper. Say hello to guests and enter a more relaxed, health-centric environment and blend in lush greenery, cool tones and calm perfumes at the entrance.
- Switch seat arrangement
also Traditional conference room layoutincluding board, U-shaped and theater-style events, consider offering more unique settings options that make your ordinary space extraordinary. A picnic style luncheon set or terrace breaks through space to attract open event planners. The more flexible your layout options are, the more meetings your venue can host.
- Embrace the art world
Cultivate a conference atmosphere that celebrates arts and culture. Decorate the hall with photos or paintings of famous novices to support the rising artists. Consider installing a sculpture garden, booking a live band or selling handmade merchandise. Renovate the historic space and embrace contemporary style, NK Gallery in Washington, DC. Originally a renovated 85-person event space, it now features hardwood floors, high-end artwork and excellent cuisine.
- Think outside the box
Company meetings don’t have to be held in a cooing conference room. Imagine having a brainstorming meeting with your business’s smartest mind while enjoying brunch next to the Butterfly Garden. Think creatively and look for opportunities out of the box to provide a personalized, memorable event experience.
How do meeting venues create photos for attendees?
With hanging signage, standing display or flashy digital signage, the venue can build an attractive photo booth to promote its property. By combining its logo, name, and other brand identity elements, meeting venues can create recognizable signs that make them the backdrop of photos. Create a warm, tempting place where event attendees can take photos and encourage them to tag your venue on social media.
Find unique meeting places near you
If you are looking for a unique meeting place but are not sure where to start, start the procurement journey from your ideal hosting destination. Search for unique venues in your target destination and research attracting your convention centers, or contact your destination marketing organization to learn what is available. Before consulting the venue director or conference manager Write a list of questions You want to ask to make sure you don’t forget any key details to cover, such as:
- Site capacity
- Indoor technology
- Setup/Demolition Policy
- Noise limit
- Vendor Options
Use these unique meeting venues creatively and cleverly!
Now that you know why planners and attendees flock to unique event venues, you can take advantage of what makes your property unique. If your event venue includes overnight rooms, consider combining some Really effective creative hotel ideas.
