Takeup said on Monday that it has raised $11 million to help independent hotels close the widening technology gap, making it more difficult to compete with large chains, especially when setting house prices.
The startup has built AI-powered pricing tools for boutique hotels, Inns, B&Bs and luxury retreats.
Funding highlights how independent properties lag behind optimized revenue in the campaign, while large hotel brands deploy data science teams and artificial intelligence to squeeze every dollar out of the room.
“Less than 10% of people
