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Travel Tech Essenceist #180: Taste

Travel Tech Essenceist #180: Taste

Ultimately, it lowers the taste. It depends on trying to get yourself in touch with the best things humans do and then trying to bring these things into your work. – Steve Jobs

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In editing From a speech 15 years ago, This kind of American life Creator Ira Glass shares the advice every founder should hear: Most people who work in creative work do this because of good taste. But early on, your output matches it. There is a gap between you think Create and what you can deliver. That’s where most people quit. But don’t quit (so). The only way to narrow the gap between ambition and output is to increase the volume. More. Get things done. Set a deadline. Share work. It means to move you forward. This is how your skills catch up with your taste.

This works for product design, onboarding traffic and founder storytelling the same way as radio or movies. If you are building on a trip, you may already have a strong feeling about your experience think create. Your earlier version will be insufficient. That’s normal. Taste is your advantage. Use it and keep moving forward.

If volume is the way your skill catches up with your taste, then speed is what makes the roll possible. James Somers explains the psychological benefits of speed being often overlooked. The faster you work, the lower the perceived cost of starting up. The slow work feels heavy. You delay. When you move quickly, you are more likely to start working, get things done and try again. This task feels cheaper in your mind. You will get more representatives. And, as Ira Glass said, the roll is closing the gap between taste and talent.

Summers also points out what every founder has witnessed: the fast system attracts more input. Teammates will work with quick colleagues. Quick support for customer engagement. Contributors remain active when pull requests are merged very quickly. Slowly and quietly consumed all the energy. Read + James Summers

SpaceX’s Starship can one day fly you from New York to Paris, London to Dubai within 29 minutes, or fly Hong Kong to Singapore within 22 minutes. Most long-haul flights take less than 30 minutes. The rocket reached 27,000 km/h when launched into space, and then put you back to the other end of the world.

Like most Elon’s ideas, it began with science fiction. But it is being approved now.

source: x

This article Since 2010, it remains one of the clearest explanations for most product failures. Not due to lack of effort, but due to lack of focus.

Paul Buchheit (creator of Gmail) believes that great products are done very well. iPod, Gmail, and iPhone all boot with minimal functionality, but their core value is so good that everything else can wait. He said the error is trying to make a “good” product by checking all the boxes. If your product requires ten features to complete, it may not be great at first.

On travel, we sometimes build too early to try to match existing people, add booking options, AI assistants, loyalty tools, or dashboards before the right core user value is correct. Paul’s post reminds you what to cut and focus on In fact Very important.

(I’m pretty sure I’ve shared this before, but it’s worth revisiting from time to time.)

How do you determine what is worth building first? This is not a question, more data or clearer frameworks can always be answered. exist Taste is a new intelligenceStepfanie Tyler presents a thoughtful case of taste, not as aesthetics, but as discernment. She believes that in this world, anyone, any AI, can do anything, and the real challenge is knowing what is worth making. We used to see intelligence as our ability to collect facts. But AI can do better than anyone else. What is important now is the ability to filter and pay attention to what makes sense.

The bad taste is immediately. It’s sugar. It is scrolling. It is non-digested dopamine. Good taste is remembered. It lingers. It teaches. It can reshape your interior. – Stephanie Tyler

This applies directly to product construction. Rick Rubin, one of the most successful producers of music, didn’t even read the music. But he knew when he felt right. ”I know nothing about music. My job is to listen and feel whether it is still alive.. ”

Taste knows the features to cut, what metrics are ignored, and when to stop chasing stylish stuff. This is the difference between building everything the user requires and building what it actually needs.

If taste knows what’s important is that AI is your amplifier. But as Dharmesh Shah said, most people are thinking about this: “Not yours for AI. It is you who hold the power of AI. AI will let you do things you can’t do before, which will increase your value rather than lower it. ”

Artificial intelligence improves creativity, not kills it. Like spell checking or Google, it allows you to release focus on higher-order thinking. Better idea. Smarter flow. A clearer strategy.

Dharmesh’s simple rules: use AI every day. Before you write, research or analyze, try it out. Pretend you have a PhD intern in all respects and see it produce. The advantage will be attributed to those who treat it, more like tools and more like teammates. The people you train, give feedback, and recur to your work. That’s when the reconciliation begins. Use it to go beyond your limits, whether it’s brainstorming faster, refining better or being smarter. Read + Darmesh Shah

Cybercriminals are now operating a comprehensive travel agency on Dark Web, offering discounted prices for the trip that are stolen credit cards and loyalty points. Some even offer reliable customer service and rebook a trip if the fraud is marked. Globally, fraudulent travel transactions have reached an estimated $37 billion in the past year.

This is the weird, semi-specialized version of Triangle Fraud: Scammers promote fake websites, a small portion of customers pay, while criminals use stolen credentials. For travelers, it feels true until there is no.

Fraud is getting faster, smarter and more organized. Read + WSJ

In my last newsletter, I wrote about how Google now indexes public Instagram posts and why this changes the game for travel marketing. ((Related). exist This article, Mario Gavira outlines what this shift means and how travel brands respond. His main advice is to treat each Instagram post as a mini land page with search-optimized subtitles, descriptive Alt text, video overlays and a critical BIOS rich in BIOS. It is also important that you should build a comprehensive social SEO strategy that combines the visual storytelling advantages of social teams with SEO’s search intentions. This update is not only helpful for big men. Boutique hotels and experience providers are probably the biggest winners, because authenticity and personality have now come with avenues to Google’s results, and even AI summary may be.

SEO leadership of astronomers Share a proud moment:

“Like all of you, we’ve been working on reducing traffic since Chatgpt’s advent… While our competitors hang out and feel bad for ourselves, we’ve redoubled our efforts on unique link building and authorization to create formulas (internal code name: linkzilla)… For months, our efforts seemed to be in vain… until today. Until today.

But… maybe don’t try to copy this script.

(As far as I know, our sponsor promotion can help travel brands increase traffic in old-fashioned ways without involving scandals or drama.)

Even the most designed hotels will still forget that good tastes include usability 😂

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Mauricio Prieto